Friday, November 26, 2010

Get a bassinette with that stroller

The other day a gentlemen, who represents one of our stroller suppliers, told me that Canada has a lot more “healthy baby stores” than the US does. In comparison to Seattle, Philadelphia or St Louis, Vancouver has many more “healthy baby stores”.

What he meant by the term "healthy baby stores” is stores that are concerned about the safety and health of your baby, focusing on the safest car seats, breathable mattresses, organic products and the advantages of a bassinette over a car seat on a stroller, as opposed to big box stores who simply display popular products.

As an example, this stroller supplier said that if he asked his Canadian stores what accessory should be added to his company’s line, about 90% would say a bassinette that goes on the stroller.

If the same question were asked in the US, about 10% would ask for bassinettes and about 90% would ask for more car seat adaptors (to fit a more varied number of car seats). We have been pushing the bassinette on stroller idea for as long as we have been open – in 1999.

Babies need to lie flat with their heads directly perpendicular to their shoulders, with no drooping of the head onto the shoulder. Why is this? To be really clear about this, new babies need as much oxygen in their developing brain as they can possibly get. Laying a baby down in a bassinette is better than having a baby in a car seat, where the neck could bend and the flow of oxygen-rich blood is slowed to the brain. Now some people say that this will cause flatheadedness in the baby. Any position the baby is left in for a long time will cause flatheadedness. You can cure this by picking up your baby every half hour or so, hugging her and cradling her for a few minutes in your arms. This causes the blood to circulate, changes the position of the baby so arteries and veins open up in a different way (You’ve done yoga, right?) and generally gives a good flush to the system. Then in the resting pose in the bassinette, a baby laying flat presents no crimps or resistance from gravity for oxygen-filled blood to flow to the brain.

While Crocodile Baby thinks we are unique with our product mix that features organic, sustainable and healthy products, there obviously is an ethos at work here where many Canadian stores focus on health in most things they sell. We have one supplier (not the same one), who signs their corporate emails as follows:
"Any baby that lies flat for the first six months of life can be up to 30% healthier and more intelligent than a baby that sits upright"
~Prof. Kita, Kobe University of Japan"

So, when you buy a stroller, be Canadian, eh. Get a bassinette to go with it.